What is Subdomain?

 A sub domain is an additional part of your domain name. It allows website to separate and organize content for a specific person. You can also create multiple sub domains on your main domain name.

A subdomain name typically has two parts: The Top-Level Domain(TLD) is the extension, such as .com or .org, and the Second-Level Domain(SLD) is the unique part of the domain name, often a business or a brand name. IN the hubspot.com example .com is the TLD and HubSpot is the SLD.

Example -: 

Store.yourwebsite.com

In this example ‘store’ is the subdomain, ‘your website’ is the primary domain and .com is the top level domain (TLD), You can use any type of subdomain. But make sure that it’s easy to type and remember.

Benefits of Subdomain -: 

Keep your brand consistent -:

One of the most important things you want to do is maintain your brand’s image and consistency across all platforms. A subdomain can let’s you keep all of your branding information the same while also making sure that all of your sites are connected together in one way or another. 

You Can Have Different Content On Each Subdomain -:

Having Multiple Pages On the same site with the same exact information can get a little boring, even when you’re giving all the details about your products or services. A subdomain solves this problem by letting you have one site with Different pages that are focused on individual parts of your business.

You Can Better Organize Your Sites -:

Keeping your websites organized is important, especially if you want to make it easier for people to find what they’re looking for when they visits one of your sites.

If you have a complex website with multiple pages, you can put certain topics on their own subdomain so that they appear as their own section on your main page. This allows for an organized site map across all of the different sections of your site, and also lets visitors navigate to specific parts without having to go through a lot of unnecessary scrolling. 

Search Engines Crawl Subdomains Just Like They Do Websites -:

Since subdomains are essentially smaller websites, They’re crawled by search engine bots just like any other site. This means that in addition to your website showing up when people search for your business name, you can Also benefit from having individual pages rank well when people look for more specific topics or keywords.

You Can Target Different Geographic regions -:

If your small business has a physical location  in specific area, you might want to target that location specially when sharing information on your website about services and products offered in that area. A subdomain let’s you do this by having each separate region have its own site that is only available to people in that specific area. This makes it easy for visitors to find the information they want without having to go through any of your sites,  and also allows you to further target your advertising efforts by driving people who are physically located near your directly to your business.

You Can Better Promote your subdomains on social media -:

Since a sub domain is a specific website within a larger one, you can also promote it on social media platforms. This allows you to target people who are specially interested in the topic at hand and get them to visit your site directly instead of linking out to it or having them search for your business name.

Disadvantages of Subdomain -:

Subdomains can dilute your SEO -:

Having an unnecessary subdomain spreads your SEO efforts across two sides instead of focusing on one. This mean it could take double the links and content to get the same results if you simply focused on one domain.

They won’t help with internal linking -:

If you’re linking from a subdomain to a main page, it doesn’t count as an internal link and could possibly force google to see your site as weak or “thin”.

A little more difficult for google crawl -:

The algorithms needs to learn to crawl subdomains separately, but that’s not 

Something that last forever.Since subdomains are a separate site, you’ll need to verify them and track everything in search console and analytics separately.

All of these combined can make it more challenging for google to crawl the site in the beginning with hopefully a better experience on the backend.

Some famous websites made on Subdomain - :

1. Amazon -:

Advertising.amazon.com

Brandservices.amazon.com

Sell.amazon.in

Amazonpay.in

press.aboutamazon.in

2. YouTube -: 

Blog. YouTube

Studio.youtube.com

music.youtube.com

3. Facebook -:

business.facebook.com

4. Twitter -: 

About.twitter.com

help.twitter.com

5. Yahoo -:

Finance.yahoo.com

New.yahoo.com

Sports.yahoo.com

yahoo.com/entertainment - sub page

Search.yahoo.com

Mobile.yahoo.com

yahoo.com/everything

What is Keywords ?

Keywords are a words that users search on there brower to find a particular topic. But when we talk about SEO we use keywords to rank our website on the top the google results page.

Important Note -: Any type of of word we use in search engine, whether it is a single word or a long phrase, is considered a keyword.

 

What is Keyword Planning ?

In this you can plan keywords that related to your website topic to do SEO. Keyword planning is a time taking process due to large amount of competition it is difficult to rank our website on top. We need to deeply research and plan keywords to rank our website on top of the google SERP.

What is Keyword Search Volume ?

Keyword search volume refers to the average volume of searches for a particular keyword in a month, a certain keyword is searched for in a specific location. 

You can also determine how popular and competitive a keyword is. Which help you to take more interested and targeted audience on you website.

You can easily find a keyword monthly search volume using keyword overview.

What is GKP tool and how we can use it ?

GKP(Google Keyword Planner) is a free tool provided by the google itself. Its main aim to find the right keyword for your google ads campaign.

How to use Google Keyword Planner(GKP) tool-:

Step 1-: Access the Google keywords planner

Step 2-: Choose Your Tool

What is Keyword Density ?

It is a foundational concept of Search Engine Optimization(SEO). Keyword density which is also known as keyword frequency is the number of times a specific keyword appears on a webpage compared to the total word count. 

Types Of Keywords -:

Short-Tail Keywords -:

As the name suggested, short-tail keywords are short keywords that are made up of three words or less. Sometimes they are also called the head keyword.

Short-tail keywords have a huge amount of search volume but are also highly competitive.

For the audiences, they use short-tail keywords when they are at the very first step of researching for stuff.

Long-tail keyword -:

Long-tail keyword consist of more than 3 words. They are also usually much more specific than short-tail keywords.

They have a much lower search volume compared to a short-tail keyword. But they make it up by being much less competitive.

The most important thing you have to know with a long-tail keyword is you can easily pinpoint the search intent.

Short-term fresh keyword -:

When you think about fresh keywords, you need to think about something that is hyped or in trend recently.

Long-term evergreen keyword -:

Evergreen keywords are those that are relevant all the time. The search volume might fluctuate now and then but there won’t be extreme changes.

The point is, you can be sure that from the moment you publish something focusing on the evergreen keyword until let’s say two years later, there will still be users searching for and wanting to read about it.

Geo-targeting keyword -:

You can target a specific neighborhood, city, state, or even country using a geo-targeting keywords.

This is especially useful for smaller local businesses where you’d want to attract the most relevant customers, the local customers, to your storefront. 

Product defining keyword -:

Searchers searching for a product defining keyword is looking for something very specific. And you can either be exactly what they want or not at all.

When searchers go for product defining keyword they are already at the early stage of purchasing.

So when you’re targeting a product defining keyword, remember to be as detailed as possible.

The best way to get your product targeting keywords is very simple, just look at your product list, then create a detailed description for each of them.

Now look at those descriptions and pick out two fundamental keywords. Add them to your product name, and there you have it.

Customer defining keyword -:

You have your targeted person right? If you don’t, create an imaginary profile for your targeted audience It’s simple. Are they mostly male or female? How old are they? Where are they from? What is their job?

The more detailed you can be, the more information you can use to your advantage.

Latent Semantic Keyword -:

LSI (Latent Semantic Indexing) keywords are words that are related to a main keyword and are seen as semantically relevant. If your page’s primary keyword is ‘credit cards,' then LSI keywords would be things like “money,” “credit score,” “credit limit,” or “interest rate.”

Example -:

Top Places to Visit In Goa.

Top Places to travel in Goa.

Top Places to Explore In Goa.

Intent Targeting Keyword (ITK) -:

Intent keywords essentially refer to the terms customers use which indicate their likelihood of taking a specific business action. Such actions typically result in a transaction. So, the more aware you are about the intent of the user, the better conversion oriented content you can create.

This keywords have mainly three types -:

Informational Intent -: Company name , brand names etc.

Commercial Intent -: Discount , Offers etc.

Transactional Intent -: Ways , Amount , EMI, COD etc.

What are Search Engine ?

 A search engine continuously scanning internet and find the results that matches with the subjected criteria that user searches on their browser.

When a user wants searches on their browser, The search engine finds the desired keywords, website titles, tags step by step to produce a list of sites that user wants.

Types of search engines -:

General Search Engines -: 

It is the search engine which indexes and ranks web pages based on the content of the websites that cover wide ranges of topics.

Google, yahoo and Bing are some of the most popular general search engines.

Vertical Search Engine -:

It is the search engine in which only a specific or specialized types of content are found. Which include images, videos, news or product reviews. Google images ,YouTube and amazon are some of the popular types of vertical search engines.

 

Hybrid Search Engines -:

It is a search engine which uses more than one search algorithms to find a results. By which search engine use different techniques to find the best results for a user query.

Meta Search Engines -:

It is a type of search engine which finds results from the multiple search engines and present it to a user in single list. This search engine is mainly used to compare results from different general-purpose or vertical purpose or vertical search engines. Dogpile and Meta Crawler are some popular metasearch engines.

Web Search Engines -:

It is the most common type of search engine in which user search for website by a keyword or phrase. The results of a web search are typically a list of websites that match the user’s query.

For What All cases you will do optimization ?

Cases 1: Website not available.

Cases 2: Website available on second page.

Cases 3: Website available on first page but don’t rank on first.

Case 4: Website available on first page at first position.

• I will do optimization for all the above cases as it is because for every query i want to rank my website at top, therefore i have to do optimization.
• In case 4 i have to do optimization because in order to maintain my first position.
• It is a long term and continuous process.

What do you Mean by SEO ?

SEO (Search engine optimization) is a process to improve our website technical configuration,relevance content and link popularity by which its pages can be easily find by the user and it could also take a organic traffic on our website. By which search engines will help them rank better than others.

Having a strong SEO strategy is crucial to rank our website on top. 

What do you mean by SERP ?

SERP (Search Engine Result Page) is response to the user’s search query. It also include organic ads results, google ads results, knowledge graphs and videos results.

Define Following -:

URL(Uniform Resource Locator) -:

A URL is the address of the given resource on the web and each valid URL are points to a unique resource. 

This resources can be in any form such as HTML page, a CSS document ,image form etc.

URL commonly occurs to reference web pages (HTTP/HTTPS) but are also used for file transfer(FTP), email(maillot), Databases access (JDBC) and many other applications.

What is Meta-title ?

A  Meta-title is located on the head section of the web page. It help our website to rank on top. If we write strong meta-titles then this will help to increase organic traffic on our website. It is because search engines analyzes topic of our pages and helps to rank it accordingly.

What is Meta-Description?

A meta-description provide the user short content on the webpage. By which user will identify about the content on full page. 

Google Mostly describe page’s meta description below its URL and meta-description.

What is Landing Page ?

A landing page is a standalone page of the website. This is mainly built to collect the users information like their name,contact,email address and job title.

The users lands on this page by click on the link from email or from digital ads like -facebook ads, google ads , Instagram ads etc.

What is Crawler ?

A web crawler, crawler or web spider, is a computer program that's used to search and automatically index website content and other information over the internet. These programs, or bots, are most commonly used to create entries for a search engine index.

What is Web Hosting ?

 In web hosting we have a online service or storage in which we store our websites data. Every website you visited is hosted on web browser. And the amount of space allocated on the type of server depends on the type of hosting.

Why One Website Require Server to Host a Website ?

It is necessary for every website to host their data in the server. Because hosting provides you a virtual or online space. By which it can be easily accessible on the browser and people can easily see this websites.

The website that were hosted on the server is also stored somewhere in the physical world.

Nowadays it is easy for entrepreneurs, bloggers, and self-starters to create and host their website on a server.

Exploring Plans of Different Websites -:

• Hosting Plans on Godaddy.com

• Hosting Plans on namecheap.com

      

• Hosting Plans on fastcomet.com 

               

• Hosting Plans on hostinger.com

• Hosting Plans on bluehost.com