Google My business is a free tool that provides you free listening on the google. Creating a free business profile gives you free visibility on google services. And allows you to provide details and photos of your business, including your location, services and products.
Information from your google business profile may appear in google search, google maps, and google shopping.
How to register on Google my business ?
Create a Google account or log into an existing account.
Sign into Google My Business.
Find, confirm, and manage any existing company profile > continue with step 5
Register your company with Google My Business.
Add company location.
Determine catchment area (e.g. delivery area etc.)
Add contact details (how can customers reach you?)
Select confirmation method (e.g. verification by postcard).
Benefits of Google my business -:
1. GMB Allows You to Appear in Maps and Google Local Pack Listings -:
2. It’s Highly Visible
3. GMB Allows People to Leave Reviews of Your Business.
4. GMB Provides Insights That Give You Helpful Information
Views
Search Queries
Engagement
Audience
Clicks on Website Link
5. It’s Free and Easy to Use
Ways to verify Google my business profile or location -:
Instant verification
Postcard verification
Phone call verification
Email verification
Video verification
How to optimize Google my business location to improve ranking ?
Claim your Business Profile
Complete every section of your Google My Business account
Be meticulous with contact information
Select primary and secondary categories
Mark off applicable attributes
Write a complete “from the business” description
Publish Google posts weekly
Upload new photos weekly
Answer questions
Collect and respond to reviews
Add your products and/or services
Set up messaging
Maintain your Business Profile
How to increase reviews ?
Share the Google Review Link via Email and SMS
Add Review Link to Your Website
Leverage Feedback Surveys to Increase Google Reviews
Print ‘Leave Us a Review’ Cards
Engage with On-Site Customers
Print QR codes with Review Link Embedded into Them
Ask for Reviews on Social Media
Respond to Reviews
How to tackle negative reviews on Google my business ?
Respond in a timely manner - Customers will appreciate a prompt response.
Stay professional and courteous - Never lash out and avoid taking the review personally.
Understand your customer’s experience with your business before responding - If someone mentions a problem with a product or service, investigate to see what may have gone wrong. Be honest about mistakes made and steps you’ve taken (or will take) to remedy the situation.
Apologize when appropriate but don’t take responsibility for things that weren’t your fault - Show compassion and empathy for the customer.
Offer to talk it over -. If this is the first you’re hearing of the complaint, invite the customer to email or call so that you can try to sort out the matter with them.
Show that you’re authentic and genuine - Sign off with your name or initials to show you’re taking the matter seriously and that a real person is listening.
What type of update should be avoided in Google my business ?
Business Category -: Before you’ve even looked at the name, address, and phone number of your business, consider adding the right business category and secondary categories. The category has a huge impact on your rankings and also adjusts what features show on a listing.
Business Name -: We tend to see issue with a business name is that most businesses have the urge to add a geographic qualifier into the name. This can be problematic for several reasons. First, Google has expressly stated doing so is against their guidelines.
What to do if phone number is not verified ?
Google announced that they will be adding extra steps to verify your phone number if your business is in India. All you got to do is to fill this form – Business Phone Pending Edits Support Form
You Will Need to Keep this details ready -:
1. Name of your business
2. The phone number that you are trying to add to your business
3. An official document displaying you are the owner of the business.
- GSTIN
- TAN
- Business registration Or any other business license displaying owner name (your name, if you are the owner), business name, and business address. 4. For number verification, you need to attach one of the recent utility bills with a business phone number (the number you want to add). The bill should not be older than 2 months. The bill can be for electricity, telephone, postpaid mobile phone, piped gas, water bill, etc. 5. If you manage your Google Business Profile directly on Google search or Google Maps, then you will be asked for a Business Profile ID.
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